Ways To Earn Traffic In Real Estate Websites.
People are going online to look for homes and to find realtors, and the trend is becoming more popular. Recent surveys have shown that more than 80% of home buyers view the websites relating to real estate’s like the most important source of information. Home buyers also do their searches online when looking for a house according to the survey A lot of opportunities been created by the online platform and the realtors should take advantage of it. This also applies to real estate agents.
Several steps can be taken by people in the real estate to optimize their real estate sites. Target local keyword is vital in optimizing a real estate site. According to various surveys, a majority of home shoppers begin their search by keying in a local key word. The website can be optimized by using words such as homes for sale, real estate, real estate agent, and realtor. It is important to let those words appear throughout the site. Local keywords incorporated should, however, be made into content that is useful to potential home buyers.
Writing blog posts on homes that the business wants to sell is another aspect of optimizing the website. There are those properties that are a priority even though a real estate agent has a hundred listings at a time. writing blogs about those particular properties is one way to attract traffic. The blog should target a particular property’s address that buyers will be looking for in the search engine. It important to follow SEO best practices by using keywords in the meta description, title tag, alt tag on photos, file name on photos and the content. In addition to a standardized description about two hundred words should be developed to describe features of the home in the content section.
In developing the real estate websites the use of photos and videos is another aspect that needs consideration. This is due to the fact that they are key engagements on all sites and more so to real estate sites. Potential home buyers like it when they can have a video tour of their prospective new homes. Property testimonials need to be included in the video. Research has shown that when a video is embedded on a website page, traffic of inbound link increases by three times.
Having the website designed to work on mobile devices is the fourth aspect. According to statistics, home buyers are increasingly searching for real estate on their mobile devices. Home shoppers are increasingly using their mobile devices since according to research studies, more than 80% of home shoppers use the mobile gadgets. The web design for the real estate business should have a responsive design to mobile devices.