The Internet is believed to be the most revolutionary technological idea of the twenty first century-there is no industry that has been left unaffected. A lot of people across the world are spending a considerable amount of time and resources on the Internet and it is only a company that lives in the past that isn’t trying to connect with their customers in some way using the various social media platforms.
It is hard to imagine of running a modern business today without leveraging on the power and might of the Internet and its related technologies.
Attention is now shifting from the traditional marketing techniques to modern digital methods that are cheaper,faster and more effective.
Digital marketing is a technical field and most traditional marketers may not be conversant with the inner workings of of this new way of advertising.
There are all sorts of marketing companies and all of them shout that they are the firm that will help you get the kind of sales and market dominance you want.
The following are some tips that will help you as you plan on hiring your next digital marketing agency for your marketing function:
A good marketing company whether digital or otherwise will be transparent about how they do their business and will not say stuff like “oh,we may not share that.”
Check to find if the prospective digital advertising company has ever been implicated in cases involving foul play in relating to aspects of digital marketing such as ad click fraud. The world has its fair share of companies that masquerade as legitimate and trustworthy but it is your job to make sure you are not caught unawares.
You need to be on your guard against digital marketers who organize for traffic from bought farms and charge you for bot-led traffic? You have most probably heard of the Wickfire Lawsuit where the jury awarded the plaintiff a whopping 2.3 million dollars because of what they proved was the defendants clicks fraud?
Hire a company that has a proven track record as far as generating genuine online traffic is concerned. Be a little skeptical;believe no one until and unless they can show you how their marketing campaigns have generated for other companies the kind of online traffic you want-traffic alone may not be enough,ask them about conversions and see where it goes after that.
A keen consideration of these tips and other useful information you may get elsewhere may help you avoid losing money on useless fraudulent ad clicks such as those involved in the Wickfire Lawsuit mentioned earlier.